I recently saw this TED video that was posted from a friend on Facebook. I wanted to share the video as it has a great view on the importance of work/life balance and how taking time off can impact our approach and introduce new ways of thinking out of the box. I think this perspective can be applied to many disciplines within the business world (not just design) watch the video to see a few interesting design examples and outcomes as a result.
Love this viral marketing campaign that was done for The Dark Knight.
Ever wonder who is the best at digital engagement? What aspects of digital and social media marketing do the top brands in the world use? I had an interesting website sent my way recently: www.engagementdb.com The Engagement Database collects and ranks the top companies brand engagement level based on their social media presence such as social networking sites, video, images, audio sharing, collaborative tools, blogs, and micro blogs.
The rankings are determined by looking at engagement holistically with a collection of depth and breadth engagement methods such as how deeply involved different departments of the organization and how executives are involved in digital channels. The result is a visual graph showing companies with high vs low engagement and single vs multiple channels. You can also drill into each company to get additional details on the types of digital media they are using. This would seem to serve very useful for small or mid-sized businesses to take a look at what digital aspects the big players like Starbucks, Microsoft, and Nike are engaged in.
You can also add your own company to the mix by filling out a survey and see how you stack up against the mega brands. You can also grab the online PDF of the top 99 brands here
