Ever wonder who is the best at digital engagement? What aspects of digital and social media marketing do the top brands in the world use? I had an interesting website sent my way recently: www.engagementdb.com The Engagement Database collects and ranks the top companies brand engagement level based on their social media presence such as social networking sites, video, images, audio sharing, collaborative tools, blogs, and micro blogs.

The rankings are determined by looking at engagement holistically with a collection of depth and breadth engagement methods such as how deeply involved different departments of the organization and how executives are involved in digital channels.  The result is a visual graph showing companies with high vs low engagement and single vs multiple channels. You can also drill into each company to get additional details on the types of digital media they are using. This would seem to serve very useful for small or mid-sized businesses to take a look at what digital aspects the big players like Starbucks, Microsoft, and Nike are engaged in.

You can also add your own company to the mix by filling out a survey and see how you stack up against the mega brands. You can also grab the online PDF of the top 99 brands here