Hey, it’s been a while. Catching up on some posts… here’s a good recap some recent B2B social media marketing and a big part of the reason there’s been a lack of posts. Enjoy!
What have you DONE for me lately!?!
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Author Archives: Nic Smith
NetFlix Culture Presentation
Great presentation about corporate culture from Net Flix that I’ve recieved from multiple people recently. This is a great example of viral presentation style that has had a positive impact on the NetFlix organizational brand.
Social Media Landscape Guide
Here’s a great guide for marketers from CMO.com on the value of various social media properties, from Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? This is a useful tool for any marketer when thinking about which social media engines to engage with, also get a PDF of the guide here.
Old Spice Ad
Great ad from Old Spice and great example of extending the reach of an ad campaign through digital and social channels with over 8 million views on YouTube.
The 4T: (Twitter Top Ten Tips)
- Keep it short and tweet. Leave space for a RT and commentary
- Link it. Always include a link if you can
- Neat it. Keep it interesting with links, news, funny things likely to get retweeted
- Hash your tweet. Use hashtags, more people will find your tweets increasing the chance for a RT
- Simply ask. Ask for a retweet, if there’s something you want to share with many people ask them to retweet. (Add “please RT” to the message)
- Timing is of the Tweet. Think about what time messages are sent, what is the best time for your audience to receive your message?
- Keep it fresh. Add new info, don’t rehash the old
- Vanity doesn’t RT. Don’t talk about yourself showcase partners or customers
- Use the mavens. RT influencers, they will often do the same for you
- Say thanks. Send immediate thanks after they retweet you
Additional services to try:
- PleaseRT.me
- Tweetmeme (a BizSpark co.) – allows you to RT and track it
A few good links on ReTweeting:
http://twittertips.org/how-to-get-more-people-to-retweet-you-on-twitter.html
http://www.useit.com/alertbox/twitter-iterations.html
Is your brand in or out of the Woods?
Nike has put their brand in a controversial spot by continuing to endorse Tiger Woods with their latest Nike Golf commercial. The question is, is this good marketing? There is certainly an opportunity to generate brand exposure with millions of watchful eyes hanging on every step the tiger makes but is aligning your brand to this controversial figure a good idea or a complete shank? There are some moral branding questions that have to be asked, do you support something or someone that is goes against core values of integrity? In their commercial Nike has taken the stance that everyone makes mistakes and it’s what you do from them and how you learn from them is what matters. Faced with pulling out of their partnership with Tiger Woods, putting their marketing dollars elsewhere, or simply doing nothing, they took a road not too often travelled; which takes guts. This high risk high reward move might seem like a role of the dice, but it’s likely a move that a major brand like Nike can endure. Only time will tell if the values they stand for will play out, in the meantime there have been a bunch of spoofs on this commercial generating even more exposure for Tiger and for Nike, here are a couple of my favs.
Spoof 1
Spoof 2
The Original iPad
The Original iPad from MAD TV
Bill Gates on Twitter
In just over 24 hours, with 8 tweets, Bill Gates went from 0 to 240,000 followers on Twitter (and climbing). Tweet that.
Checklist for getting 30,000 + fans on your facebook fan page
1. Wear a green body suit
2. Sit behind the penalty box of National Hockey League game
3. Post pics to facebook of opposing player being distracted by crazy dance moves and gestures
Check out the The Green Guys Behind The Canucks Penalty Box Facebook Fan page.
Ultimate Ski Bum Blow Your Mind Contest
Ever dream of giving it all up to live the life of a powder hunting ski bum? That’s exactly what the folks at Kootenay Rockies Tourism have promised in their recent social media contest titled “The Ultimate Ski Bum Blow Your Mind Contest. The contest urges hardcore ski bums to submit a 90 second video that outlines why they should be considered the ultimate powder junkie and have a chance to spend 3 months in an all expenses paid trip through the Powder Highway, a stretch of Kootenay mountains in British Columbia with the most cat and heli ski operations in the world.
Check out the promotional video:
Don’t get too excited the winner has already been announced but part of duties of being the ultimate powder hound to document all ski adventures on the Powder Highways ski blog. The contest is an example of social media marketing at its finest. Videos that are submitted become the driving force behind the campaign, generating thousands of views for the contest and the Power Highway website.
Contests like this can be a tremendous way of gaining awareness for your product at very little cost as it leverages the marketing power of the community. These types of social media activities tend to also reach target audiences in more impactful ways, just take a look at a few of video submissions and you’ll get an idea of the length these would-be ski bums go to get the gig.
Here is the winning video:
