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Archive for the ‘social media’ Category

Bill Gates on Twitter

January 20, 2010 Nic Smith 1 comment


In just over 24 hours, with 8 tweets, Bill Gates  went from 0 to 240,000 followers on Twitter (and climbing). Tweet that.

Categories: social media Tags: ,

Checklist for getting 30,000 + fans on your facebook fan page

January 10, 2010 Nic Smith Leave a comment

1. Wear a green body suit

2. Sit behind the penalty box of National Hockey League game

3. Post pics to facebook of opposing player being distracted by crazy dance moves and gestures

Check out the The Green Guys Behind The Canucks Penalty Box Facebook Fan page.

Ultimate Ski Bum Blow Your Mind Contest

January 10, 2010 Nic Smith Leave a comment

Ever dream of giving it all up to live the life of a powder hunting ski bum? That’s exactly what the folks at Kootenay Rockies Tourism have promised in their recent social media contest titled “The Ultimate Ski Bum Blow Your Mind Contest. The contest urges hardcore ski bums to submit a 90 second video that outlines why they should be considered the ultimate powder junkie and have a chance to spend 3 months in an all expenses paid trip through the Powder Highway, a stretch of Kootenay mountains in British Columbia with the most cat and heli ski operations in the world.

Check out the promotional video:

Don’t get too excited the winner has already been announced but part of duties of being the ultimate powder hound to document all ski adventures on the Powder Highways ski blog.  The contest is an example of social media marketing at its finest. Videos that are submitted become the driving force behind the campaign, generating thousands of views for the contest and the Power Highway website.  

Contests like this can be a tremendous way of gaining awareness for your product at very little cost as it leverages the marketing power of the community. These types of social media activities tend to also reach target audiences in more impactful ways, just take a look at a few of video submissions and you’ll get an idea of the length these would-be ski bums go to get the gig.

Here is the winning video:

Males vs. Females in Social Networks

November 30, 2009 Nic Smith Leave a comment

Some interesting stats on male vs female use on social network sites from Royal Pingdom

Top 50 Companies Using Facebook

November 30, 2009 Nic Smith Leave a comment

Check out this article from thebigmoney.com on the top 50 companies using Facebook to do social media marketing. Two of my favs are mentioned in the top 20 (Starbucks and the NBA).

Social Media Revolution

November 3, 2009 Nic Smith Leave a comment

Think social media is a fad? Guess again! Check out some of the amazing facts about social media in this video.