Category Archives: social media

What have you DONE for me lately!?!

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Hey, it’s been a while. Catching up on some posts… here’s a good recap some recent B2B social media marketing and a big part of the reason there’s been a lack of posts. Enjoy!

Social Media Landscape Guide

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Here’s a great guide for marketers from CMO.com on the value of various social media properties, from Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? This is a useful tool for any marketer when thinking about which social media engines to engage with, also get a PDF of the guide here.

The 4T: (Twitter Top Ten Tips)

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  1. Keep it short and tweet. Leave space for a RT and commentary
  2. Link it. Always include a link if you can
  3. Neat it. Keep it interesting with links, news, funny things likely to get retweeted
  4. Hash your tweet. Use hashtags, more people will find your tweets increasing the chance for a RT
  5. Simply ask. Ask for a retweet, if there’s something you want to share with many people ask them to retweet. (Add “please RT” to the message)
  6. Timing is of the Tweet. Think about what time messages are sent, what is the best time for your audience to receive your message?
  7. Keep it fresh. Add new info, don’t rehash the old
  8. Vanity doesn’t RT. Don’t talk about yourself showcase partners or customers
  9. Use the mavens. RT influencers, they will often do the same for you
  10. Say thanks. Send immediate thanks after they retweet you

 Additional services to try:

  • PleaseRT.me
  • Tweetmeme (a BizSpark co.) – allows you to RT and track it

 

A few good links on ReTweeting:

http://twittertips.org/how-to-get-more-people-to-retweet-you-on-twitter.html

http://www.useit.com/alertbox/twitter-iterations.html

http://mashable.com/2009/07/02/how-to-get-retweeted/

http://www.hubspot.com/archive/science-of-retweets

Ultimate Ski Bum Blow Your Mind Contest

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Ever dream of giving it all up to live the life of a powder hunting ski bum? That’s exactly what the folks at Kootenay Rockies Tourism have promised in their recent social media contest titled “The Ultimate Ski Bum Blow Your Mind Contest. The contest urges hardcore ski bums to submit a 90 second video that outlines why they should be considered the ultimate powder junkie and have a chance to spend 3 months in an all expenses paid trip through the Powder Highway, a stretch of Kootenay mountains in British Columbia with the most cat and heli ski operations in the world.

Check out the promotional video:

Don’t get too excited the winner has already been announced but part of duties of being the ultimate powder hound to document all ski adventures on the Powder Highways ski blog.  The contest is an example of social media marketing at its finest. Videos that are submitted become the driving force behind the campaign, generating thousands of views for the contest and the Power Highway website.  

Contests like this can be a tremendous way of gaining awareness for your product at very little cost as it leverages the marketing power of the community. These types of social media activities tend to also reach target audiences in more impactful ways, just take a look at a few of video submissions and you’ll get an idea of the length these would-be ski bums go to get the gig.

Here is the winning video: