Here’s a great guide for marketers from CMO.com on the value of various social media properties, from Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? This is a useful tool for any marketer when thinking about which social media engines to engage with, also get a PDF of the guide here.
I had a message come through from a friend the other day about some 25-foot waves hitting a shores of Tofino, BC. Tofino is a spectacular surf spot on the west coast of Vancouver Island, yes they do have surfing in Canada. The surf report was sent over via a popular surf watcher website called magic seaweed. The site pulls together information on swell, wind, and wave height from buoys that measure ocean data for surf breaks all over the world, letting surfers from coast to coast find where the break will be as if they were checking the weather.
To go one step further surfers can also check web cams to see real time video of the break, gives a new meaning to couch surfing. The 25 foot waves should be hitting Cox bay in Tofino Saturday Nov. 7 you can watch it happen here.
Twitter is changing the way organizations think about customer experience and interaction. This new communication medium presents a new set of challenges for businesses espeically around aspects of customer satisfaction and customer support. At any time, in any place someone who has a poor customer experience can comment to the world about it, and all they need to do this is a phone.
Whether businesses like it or not, there is a dialog that is occuring in real time around the world about products and services. Organizations are beinging to look at ways to engage with this conversation, some on purpose, some by acciedent. Check out this article on how Twitter has changed the way Comcast thinks about customer service.
