1. Keep it short and tweet. Leave space for a RT and commentary
2. Link it. Always include a link if you can
3. Neat it. Keep it interesting with links, news, funny things likely to get retweeted
4. Hash your tweet. Use hashtags, more people will find your tweets increasing the chance for a RT
5. Simply ask. Ask for a retweet, if there’s something you want to share with many people ask them to retweet. (Add “please RT” to the message)
6. Timing is of the Tweet. Think about what time messages are sent, what is the best time for your audience to receive your message?
7. Keep it fresh. Add new info, don’t rehash the old
8. Vanity doesn’t RT. Don’t talk about yourself showcase partners or customers
9. Use the mavens. RT influencers, they will often do the same for you
10. Say thanks. Send immediate thanks after they retweet you

 Additional services to try:

• PleaseRT.me
• Tweetmeme (a BizSpark co.) – allows you to RT and track it

A few good links on ReTweeting:

http://twittertips.org/how-to-get-more-people-to-retweet-you-on-twitter.html

http://www.useit.com/alertbox/twitter-iterations.html

http://mashable.com/2009/07/02/how-to-get-retweeted/

http://www.hubspot.com/archive/science-of-retweets

Nike has put their brand in a controversial spot by continuing to endorse Tiger Woods with their latest Nike Golf commercial. The question is, is this good marketing? There is certainly an opportunity to generate brand exposure with millions of watchful eyes hanging on every step the tiger makes but is aligning your brand to this controversial figure a good idea or a complete shank?  There are some moral branding questions that have to be asked, do you support something or someone that is goes against core values of integrity? In their commercial Nike has taken the stance that everyone makes mistakes and it’s what you do from them and how you learn from them is what matters. Faced with pulling out of their partnership with Tiger Woods, putting their marketing dollars elsewhere, or simply doing nothing, they took a road not too often travelled; which takes guts. This high risk high reward move might seem like a role of the dice, but it’s likely a move that a major brand like Nike can endure. Only time will tell if the values they stand for will play out, in the meantime there have been a bunch of spoofs on this commercial generating even more exposure for Tiger and for Nike, here are a couple of my favs.

Spoof 1

Spoof 2

2. Sit behind the penalty box of National Hockey League game

3. Post pics to facebook of opposing player being distracted by crazy dance moves and gestures

Check out the The Green Guys Behind The Canucks Penalty Box Facebook Fan page.