2. Sit behind the penalty box of National Hockey League game

3. Post pics to facebook of opposing player being distracted by crazy dance moves and gestures

Check out the The Green Guys Behind The Canucks Penalty Box Facebook Fan page.

Check out the promotional video:

Don’t get too excited the winner has already been announced but part of duties of being the ultimate powder hound to document all ski adventures on the Powder Highways ski blog.  The contest is an example of social media marketing at its finest. Videos that are submitted become the driving force behind the campaign, generating thousands of views for the contest and the Power Highway website.  

Contests like this can be a tremendous way of gaining awareness for your product at very little cost as it leverages the marketing power of the community. These types of social media activities tend to also reach target audiences in more impactful ways, just take a look at a few of video submissions and you’ll get an idea of the length these would-be ski bums go to get the gig.

Here is the winning video:

There’s a new book out there for all you marketing, sales, and product folks who do a lot of presentations.  The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, In the book author Carmine Gallo reveals the techniques that Jobs uses to create and deliver mind-blowing keynote presentations. Here’s a quick recap of the key elements:

1. Always have a headline. Steve Jobs positions every product with a headline that fits well within a 140-character Twitter post.

2. Always have a villain. The idea of conquering a shared enemy is a powerful motivator and turns customers into evangelists.

3. Keep the slides simple. Less is more, Steve Jobs has a total of seven words in 10 slides. Stay away from cluttering up your presentation with wordy and complex slides that the audience won’t be able to digest.

4. Keep them engaged with a demo. Neuroscientists have discovered that the brain gets bored easily. Steve Jobs doesn’t give you time to lose interest, ten minutes into a presentation he’s demoing a new product or feature.

5. Have a “holy smokes moment.” Every Steve Jobs presentation has one moment described as an “emotionally charged event.” The emotionally charged event is the equivalent of a mental post-it note that tells the brain, Remember this!

6. Sell dreams. Charismatic speakers like Steve Jobs are driven by a nearly messianic zeal to create new experiences. When he launched the iPod in 2001, Jobs said, “In our own small way we’re going to make the world a better place.” Where most people saw the iPod as a music player, Jobs recognized its potential as a tool to enrich people’s lives.

Read the full article here, check out this slide show and watch a video interview with Carmine Gallo about how he researched his book. And have fun with it!

To go one step further surfers can also check web cams to see real time video of the break, gives a new meaning to couch surfing. The 25 foot waves should be hitting Cox bay in Tofino Saturday Nov. 7 you can watch it happen here.