Think social media is a fad? Guess again! Check out some of the amazing facts about social media in this video.
Social Media Revolution
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Facebook Fan Pages
Have you thought about creating a Facebook Fan Page as a way to connect with your customers, provide updates, share promotions. Here are 3 examples of facebook fan pages that I follow, these groups have large followings and use facebook in unique ways to build stronger connections with their communities.
Starbucks
With over 4 million fans, Starbucks uses facebook to let their community know about promotions and free Starbucks giveaways. They also use facebook for humanitarian causes and fundraising activity such as world AIDS day. Follow Starbucks
Metallica
With 2.3 million fans the legendary heavy metal band continues to rock using facebook to update fans on shows with pictures recent events. This takes the virtual groupies to a new level where metal fans can stay connected with their icons and re-live their concerts virtually. Follow Metallica
NBA
With 1.5 million fans and growing the NBA gets bball fans excited with posts of throwback clips of memorable NBA moments that typically stir up a lot of fan commentary and interaction. With the NBA season just underway, look for more hoops action for fans to follow. Follow the NBA
I find it useful to learn how other businesses and groups use social media to do marketing and connect with their customers. Let me know if you have some examples of your own of good uses of social media marketing on Facebook that you follow.
How Has Twitter Changed Your Company?
Twitter is changing the way organizations think about customer experience and interaction. This new communication medium presents a new set of challenges for businesses espeically around aspects of customer satisfaction and customer support. At any time, in any place someone who has a poor customer experience can comment to the world about it, and all they need to do this is a phone.
Whether businesses like it or not, there is a dialog that is occuring in real time around the world about products and services. Organizations are beinging to look at ways to engage with this conversation, some on purpose, some by acciedent. Check out this article on how Twitter has changed the way Comcast thinks about customer service.
Thinking Out of the Box
I recently saw this TED video that was posted from a friend on Facebook. I wanted to share the video as it has a great view on the importance of work/life balance and how taking time off can impact our approach and introduce new ways of thinking out of the box. I think this perspective can be applied to many disciplines within the business world (not just design) watch the video to see a few interesting design examples and outcomes as a result.
Viral Marketing Campaign
Love this viral marketing campaign that was done for The Dark Knight.
The World’s Most Valuable Brands
Ever wonder who is the best at digital engagement? What aspects of digital and social media marketing do the top brands in the world use? I had an interesting website sent my way recently: www.engagementdb.com The Engagement Database collects and ranks the top companies brand engagement level based on their social media presence such as social networking sites, video, images, audio sharing, collaborative tools, blogs, and micro blogs.
The rankings are determined by looking at engagement holistically with a collection of depth and breadth engagement methods such as how deeply involved different departments of the organization and how executives are involved in digital channels. The result is a visual graph showing companies with high vs low engagement and single vs multiple channels. You can also drill into each company to get additional details on the types of digital media they are using. This would seem to serve very useful for small or mid-sized businesses to take a look at what digital aspects the big players like Starbucks, Microsoft, and Nike are engaged in.
You can also add your own company to the mix by filling out a survey and see how you stack up against the mega brands. You can also grab the online PDF of the top 99 brands here
