Great presentation about corporate culture from Net Flix that I’ve recieved from multiple people recently. This is a great example of viral presentation style that has had a positive impact on the NetFlix organizational brand.
Nike has put their brand in a controversial spot by continuing to endorse Tiger Woods with their latest Nike Golf commercial. The question is, is this good marketing? There is certainly an opportunity to generate brand exposure with millions of watchful eyes hanging on every step the tiger makes but is aligning your brand to this controversial figure a good idea or a complete shank? There are some moral branding questions that have to be asked, do you support something or someone that is goes against core values of integrity? In their commercial Nike has taken the stance that everyone makes mistakes and it’s what you do from them and how you learn from them is what matters. Faced with pulling out of their partnership with Tiger Woods, putting their marketing dollars elsewhere, or simply doing nothing, they took a road not too often travelled; which takes guts. This high risk high reward move might seem like a role of the dice, but it’s likely a move that a major brand like Nike can endure. Only time will tell if the values they stand for will play out, in the meantime there have been a bunch of spoofs on this commercial generating even more exposure for Tiger and for Nike, here are a couple of my favs.
Spoof 1
Spoof 2
Ever wonder who is the best at digital engagement? What aspects of digital and social media marketing do the top brands in the world use? I had an interesting website sent my way recently: www.engagementdb.com The Engagement Database collects and ranks the top companies brand engagement level based on their social media presence such as social networking sites, video, images, audio sharing, collaborative tools, blogs, and micro blogs.
The rankings are determined by looking at engagement holistically with a collection of depth and breadth engagement methods such as how deeply involved different departments of the organization and how executives are involved in digital channels. The result is a visual graph showing companies with high vs low engagement and single vs multiple channels. You can also drill into each company to get additional details on the types of digital media they are using. This would seem to serve very useful for small or mid-sized businesses to take a look at what digital aspects the big players like Starbucks, Microsoft, and Nike are engaged in.
You can also add your own company to the mix by filling out a survey and see how you stack up against the mega brands. You can also grab the online PDF of the top 99 brands here
