Hey, it’s been a while. Catching up on some posts… here’s a good recap some recent B2B social media marketing and a big part of the reason there’s been a lack of posts. Enjoy!
What have you DONE for me lately!?!
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Tag Archives: facebook
Social Media Landscape Guide
Here’s a great guide for marketers from CMO.com on the value of various social media properties, from Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? This is a useful tool for any marketer when thinking about which social media engines to engage with, also get a PDF of the guide here.
Checklist for getting 30,000 + fans on your facebook fan page
1. Wear a green body suit
2. Sit behind the penalty box of National Hockey League game
3. Post pics to facebook of opposing player being distracted by crazy dance moves and gestures
Check out the The Green Guys Behind The Canucks Penalty Box Facebook Fan page.
Males vs. Females in Social Networks
Some interesting stats on male vs female use on social network sites from Royal Pingdom
Top 50 Companies Using Facebook
Check out this article from thebigmoney.com on the top 50 companies using Facebook to do social media marketing. Two of my favs are mentioned in the top 20 (Starbucks and the NBA).
Facebook Fan Pages
Have you thought about creating a Facebook Fan Page as a way to connect with your customers, provide updates, share promotions. Here are 3 examples of facebook fan pages that I follow, these groups have large followings and use facebook in unique ways to build stronger connections with their communities.
Starbucks
With over 4 million fans, Starbucks uses facebook to let their community know about promotions and free Starbucks giveaways. They also use facebook for humanitarian causes and fundraising activity such as world AIDS day. Follow Starbucks
Metallica
With 2.3 million fans the legendary heavy metal band continues to rock using facebook to update fans on shows with pictures recent events. This takes the virtual groupies to a new level where metal fans can stay connected with their icons and re-live their concerts virtually. Follow Metallica
NBA
With 1.5 million fans and growing the NBA gets bball fans excited with posts of throwback clips of memorable NBA moments that typically stir up a lot of fan commentary and interaction. With the NBA season just underway, look for more hoops action for fans to follow. Follow the NBA
I find it useful to learn how other businesses and groups use social media to do marketing and connect with their customers. Let me know if you have some examples of your own of good uses of social media marketing on Facebook that you follow.
