nicfish media » social media marketing

What have you DONE for me lately!?!

Nic Smith — Sun, 29 Jan 2012 00:13:22 +0000

Hey, it’s been a while. Catching up on some posts… here’s a good recap some recent B2B social media marketing and a big part of the reason there’s been a lack of posts. Enjoy!

NetFlix Culture Presentation

Nic Smith — Tue, 22 Jun 2010 23:19:28 +0000

Great presentation about corporate culture from Net Flix that I’ve recieved from multiple people recently. This is a great example of viral presentation style that has had a positive impact on the NetFlix organizational brand.

Ultimate Ski Bum Blow Your Mind Contest

Nic Smith — Sun, 10 Jan 2010 16:26:49 +0000

Ever dream of giving it all up to live the life of a powder hunting ski bum? That’s exactly what the folks at Kootenay Rockies Tourism have promised in their recent social media contest titled “The Ultimate Ski Bum Blow Your Mind Contest. The contest urges hardcore ski bums to submit a 90 second video that outlines why they should be considered the ultimate powder junkie and have a chance to spend 3 months in an all expenses paid trip through the Powder Highway, a stretch of Kootenay mountains in British Columbia with the most cat and heli ski operations in the world.

Check out the promotional video:

Don’t get too excited the winner has already been announced but part of duties of being the ultimate powder hound to document all ski adventures on the Powder Highways ski blog. The contest is an example of social media marketing at its finest. Videos that are submitted become the driving force behind the campaign, generating thousands of views for the contest and the Power Highway website.

Contests like this can be a tremendous way of gaining awareness for your product at very little cost as it leverages the marketing power of the community. These types of social media activities tend to also reach target audiences in more impactful ways, just take a look at a few of video submissions and you’ll get an idea of the length these would-be ski bums go to get the gig.

Here is the winning video:

Facebook Fan Pages

Nic Smith — Wed, 04 Nov 2009 06:41:40 +0000

Have you thought about creating a Facebook Fan Page as a way to connect with your customers, provide updates, share promotions. Here are 3 examples of facebook fan pages that I follow, these groups have large followings and use facebook in unique ways to build stronger connections with their communities.

Starbucks
With over 4 million fans, Starbucks uses facebook to let their community know about promotions and free Starbucks giveaways. They also use facebook for humanitarian causes and fundraising activity such as world AIDS day. Follow Starbucks

Metallica
With 2.3 million fans the legendary heavy metal band continues to rock using facebook to update fans on shows with pictures recent events. This takes the virtual groupies to a new level where metal fans can stay connected with their icons and re-live their concerts virtually. Follow Metallica

NBA
With 1.5 million fans and growing the NBA gets bball fans excited with posts of throwback clips of memorable NBA moments that typically stir up a lot of fan commentary and interaction. With the NBA season just underway, look for more hoops action for fans to follow. Follow the NBA

I find it useful to learn how other businesses and groups use social media to do marketing and connect with their customers. Let me know if you have some examples of your own of good uses of social media marketing on Facebook that you follow.