Great presentation about corporate culture from Net Flix that I’ve recieved from multiple people recently. This is a great example of viral presentation style that has had a positive impact on the NetFlix organizational brand.
Here’s a great guide for marketers from CMO.com on the value of various social media properties, from Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? This is a useful tool for any marketer when thinking about which social media engines to engage with, also get a PDF of the guide here.
Great ad from Old Spice and great example of extending the reach of an ad campaign through digital and social channels with over 8 million views on YouTube.
Additional services to try:
A few good links on ReTweeting:
http://twittertips.org/how-to-get-more-people-to-retweet-you-on-twitter.html
http://www.useit.com/alertbox/twitter-iterations.html
Some interesting stats on male vs female use on social network sites from Royal Pingdom
Check out this article from thebigmoney.com on the top 50 companies using Facebook to do social media marketing. Two of my favs are mentioned in the top 20 (Starbucks and the NBA).
Think social media is a fad? Guess again! Check out some of the amazing facts about social media in this video.
Ever wonder who is the best at digital engagement? What aspects of digital and social media marketing do the top brands in the world use? I had an interesting website sent my way recently: www.engagementdb.com The Engagement Database collects and ranks the top companies brand engagement level based on their social media presence such as social networking sites, video, images, audio sharing, collaborative tools, blogs, and micro blogs.
The rankings are determined by looking at engagement holistically with a collection of depth and breadth engagement methods such as how deeply involved different departments of the organization and how executives are involved in digital channels. The result is a visual graph showing companies with high vs low engagement and single vs multiple channels. You can also drill into each company to get additional details on the types of digital media they are using. This would seem to serve very useful for small or mid-sized businesses to take a look at what digital aspects the big players like Starbucks, Microsoft, and Nike are engaged in.
You can also add your own company to the mix by filling out a survey and see how you stack up against the mega brands. You can also grab the online PDF of the top 99 brands here
