nicfish media » social media

NetFlix Culture Presentation

Nic Smith — Tue, 22 Jun 2010 23:19:28 +0000

Great presentation about corporate culture from Net Flix that I’ve recieved from multiple people recently. This is a great example of viral presentation style that has had a positive impact on the NetFlix organizational brand.

Social Media Landscape Guide

Nic Smith — Mon, 26 Apr 2010 02:30:38 +0000

Here’s a great guide for marketers from CMO.com on the value of various social media properties, from Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? This is a useful tool for any marketer when thinking about which social media engines to engage with, also get a PDF of the guide here.

Old Spice Ad

Nic Smith — Thu, 22 Apr 2010 02:54:47 +0000

Great ad from Old Spice and great example of extending the reach of an ad campaign through digital and social channels with over 8 million views on YouTube.

The 4T: (Twitter Top Ten Tips)

Nic Smith — Fri, 16 Apr 2010 20:21:11 +0000

Keep it short and tweet. Leave space for a RT and commentary
Link it. Always include a link if you can
Neat it. Keep it interesting with links, news, funny things likely to get retweeted
Hash your tweet. Use hashtags, more people will find your tweets increasing the chance for a RT
Simply ask. Ask for a retweet, if there’s something you want to share with many people ask them to retweet. (Add “please RT” to the message)
Timing is of the Tweet. Think about what time messages are sent, what is the best time for your audience to receive your message?
Keep it fresh. Add new info, don’t rehash the old
Vanity doesn’t RT. Don’t talk about yourself showcase partners or customers
Use the mavens. RT influencers, they will often do the same for you
Say thanks. Send immediate thanks after they retweet you

Additional services to try:

PleaseRT.me
Tweetmeme (a BizSpark co.) – allows you to RT and track it

A few good links on ReTweeting:

http://twittertips.org/how-to-get-more-people-to-retweet-you-on-twitter.html

http://www.useit.com/alertbox/twitter-iterations.html

http://mashable.com/2009/07/02/how-to-get-retweeted/

http://www.hubspot.com/archive/science-of-retweets

Males vs. Females in Social Networks

Nic Smith — Tue, 01 Dec 2009 00:16:50 +0000

Some interesting stats on male vs female use on social network sites from Royal Pingdom

Top 50 Companies Using Facebook

Nic Smith — Tue, 01 Dec 2009 00:12:42 +0000

Check out this article from thebigmoney.com on the top 50 companies using Facebook to do social media marketing. Two of my favs are mentioned in the top 20 (Starbucks and the NBA).

Social Media Revolution

Nic Smith — Wed, 04 Nov 2009 06:42:44 +0000

Think social media is a fad? Guess again! Check out some of the amazing facts about social media in this video.

The World’s Most Valuable Brands

Nic Smith — Thu, 08 Oct 2009 19:57:49 +0000

Ever wonder who is the best at digital engagement? What aspects of digital and social media marketing do the top brands in the world use? I had an interesting website sent my way recently: www.engagementdb.com The Engagement Database collects and ranks the top companies brand engagement level based on their social media presence such as social networking sites, video, images, audio sharing, collaborative tools, blogs, and micro blogs.

The rankings are determined by looking at engagement holistically with a collection of depth and breadth engagement methods such as how deeply involved different departments of the organization and how executives are involved in digital channels. The result is a visual graph showing companies with high vs low engagement and single vs multiple channels. You can also drill into each company to get additional details on the types of digital media they are using. This would seem to serve very useful for small or mid-sized businesses to take a look at what digital aspects the big players like Starbucks, Microsoft, and Nike are engaged in.

You can also add your own company to the mix by filling out a survey and see how you stack up against the mega brands. You can also grab the online PDF of the top 99 brands here