Hey, it’s been a while. Catching up on some posts… here’s a good recap some recent B2B social media marketing and a big part of the reason there’s been a lack of posts. Enjoy!
What have you DONE for me lately!?!
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Tag Archives: twitter
Social Media Landscape Guide
Here’s a great guide for marketers from CMO.com on the value of various social media properties, from Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? This is a useful tool for any marketer when thinking about which social media engines to engage with, also get a PDF of the guide here.
The 4T: (Twitter Top Ten Tips)
- Keep it short and tweet. Leave space for a RT and commentary
- Link it. Always include a link if you can
- Neat it. Keep it interesting with links, news, funny things likely to get retweeted
- Hash your tweet. Use hashtags, more people will find your tweets increasing the chance for a RT
- Simply ask. Ask for a retweet, if there’s something you want to share with many people ask them to retweet. (Add “please RT” to the message)
- Timing is of the Tweet. Think about what time messages are sent, what is the best time for your audience to receive your message?
- Keep it fresh. Add new info, don’t rehash the old
- Vanity doesn’t RT. Don’t talk about yourself showcase partners or customers
- Use the mavens. RT influencers, they will often do the same for you
- Say thanks. Send immediate thanks after they retweet you
Additional services to try:
- PleaseRT.me
- Tweetmeme (a BizSpark co.) – allows you to RT and track it
A few good links on ReTweeting:
http://twittertips.org/how-to-get-more-people-to-retweet-you-on-twitter.html
http://www.useit.com/alertbox/twitter-iterations.html
Bill Gates on Twitter
In just over 24 hours, with 8 tweets, Bill Gates went from 0 to 240,000 followers on Twitter (and climbing). Tweet that.
Males vs. Females in Social Networks
Some interesting stats on male vs female use on social network sites from Royal Pingdom
How Has Twitter Changed Your Company?
Twitter is changing the way organizations think about customer experience and interaction. This new communication medium presents a new set of challenges for businesses espeically around aspects of customer satisfaction and customer support. At any time, in any place someone who has a poor customer experience can comment to the world about it, and all they need to do this is a phone.
Whether businesses like it or not, there is a dialog that is occuring in real time around the world about products and services. Organizations are beinging to look at ways to engage with this conversation, some on purpose, some by acciedent. Check out this article on how Twitter has changed the way Comcast thinks about customer service.
